A Paradigm Shift in New Product Development

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Up-Front Simulation is a key driving force behind today's New Product Development Paradigm Shift

Conventional product development methods are costly, time-consuming, and inefficient for manufacturers to compete today. Typically organizations race to create a design so physical prototypes can be repeatedly built, tested, rebuilt and retested. A new simulation-driven approach (SE/ALD) represents a significant cultural change --- a paradigm shift. Now leading organizations are performing simulation first at the concept stage to explore alternatives, spot flaws, and optimize product performance before the detailed design or single physical prototype is created. The process allows key decisions to be made on functionality, geometry and materials early based on testing computer-generated models.

The process relies heavily on setting targets for overall product requirements. Targets are cascaded from system to sub-systems and assemblies to individual components. The product can then be designed from the component level up to satisfy these various levels of requirements with much greater assurance of overall product success.

Finally hardware prototypes are built and tested primarily to validate these virtual prototypes. Of course, some changes will still occur at physical testing phases, but the number of costly and time-consuming changes is reduced by orders of magnitude.

Read More:

• Introduction
• Measurable Benefits
• Implementing the Process
• Embracing Change

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