The message is simple and painfully clear � product development organizations not taking steps in the direction of simulation-driven product development are behind and falling further back every day. The key is an understanding of the enormous return on investment and a willingness to embrace change. Development leadership is not achieved from a �leap of faith� but rather by adopting tried and true simulation-driven development methodologies. For many companies, implementing such an approach could mean strengthening their position in brutal markets that otherwise will eat them alive.

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• A Paradigm Shift in New Product Development

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