Product Target Setting & Cascading

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Starting a product development project without well-defined product targets that are based on well-defined and prioritized customer requirements and also a competitive product analysis is a high-risk approach. Surprisingly, many companies operate well below the capabilities to set well-defined product targets seen at leading companies. This course provides an overview of how to plan and execute a proven customer-driven-development process called Target Setting� and Cascading to:

• Increase the probability of satisfying and delighting customers
• Reduce development time and development costs
• Reduce product costs

Who should attend?
This course is designed for managers of product development organizations who are interested in learning more about how to drive customer requirements throughout the development process to increase customer satisfaction and increase development productivity.

Objectives
After completing this course you will be able to:

• Define the basic process for planning a customer-driven process
• Describe the basic process for
  • Product Planning
  • Capturing customer requirements
  • Translating subjective customer requirements into objective product targets
  • Cascading the targets from the product level down to components and down to manufacturing/assembly/quality processes and supplier targets
  • Supporting the decision making process
• Assess your current processes
• Define how this process interacts with other development processes
• Evaluate the basic costs and benefits of implementing a customer-driven process
• Develop a general implementation general

Contact ITI University regarding intermediate and advanced level courses