Our client set out to enter the Utility Vehicle market -- a market with several established leaders. ITI was asked to ensure the success of the product while improving development speed and efficiency.

Target Setting

Target Setting captured customer requirements and identified and prioritized key features. ITI worked to define predictable/measurable product parameters and determine trade-offs to set initial new product development targets.

Competitive Benchmarking

Industry-leading utility vehicles were selected for benchmarking. Testing determined performance levels that (among other things) included:

• Basic Measurements
• Steering / Turning Radius
• Noise and Vibration
• Center of Gravity
• Power / Performance
• Maneuverability

Competitive Teardown

Teardowns qualified engineering/manufacturing advantages of competitive models and provided an understanding of the investments required to compete successfully.

Should-Cost Modeling helped determine early strategies for cost-reduction, manufacturing and assembly, as well as decisions for make/buy and supplier selection.

Systems Engineering / Analysis Leads Design (SE/ALD™) allowed multiple alternatives to be evaluated in the very early stages. One cycle physical prototype plans were implemented.

Implementing ITI's Best Practices for New Product Development is enabling our client to proceed with the new Utility Vehicle confident in its success and the speed and efficiency in which it is developed.