Performing action...
Performing action...
When Murray, Inc. decided to introduce changes to its line of dual-stage snow throwers, they contracted ITI. A product development program was initiated to create, evaluate, and test design alternatives incorporating the best design into the next generation of snow throwers.
Evaluating Alternatives
The new steering and drive system design worked by disengaging one wheel at a time based on the torque requirements of the terrain. The final designs implemented a patented clutch as a key component to success.
ITI's Systems Engineering / Analysis Leads Design (SE/ALD™) process was used. This simulation-led development approach allows design alternatives to be evaluated up front.
Finite Element Analysis and fatigue software tools were used to analyze and validate CAD models. Models and physical prototypes were tested to ensure that the new design met all requirements.
Award Winning Results
Increase in Market Share by
20%
Cost of Engineering Significantly
Decreased
The program was completed within time and budget allowing Murray to proceed with confidence in the new design.
Retailers were excited by enhancements allowing Murray to capture market share by introducing innovative product features.
As a result of the new design, Sears Roebuck and Company of Canada presented Murray with the Chairman's Award for the most innovative product for the 2004 snow season.